2017 has been an action-packed year in the field of digital transformations in retail. With more mainstream retail brands integrating the latest tech and making data driven advances online and offline, and retail giants like Amazon, incorporating smarter alternatives in every aspect of their service, think Amazon Prime Air (a…
Shoppable Video: The Next Big Digital Retail Opportunity
The video marketing revolution is here The growth and widespread consumption of video is staggering. Here are a few examples. According to eMarketer, digital video viewership worldwide recorded double-digit increases annually since 2013. 55% of people watch videos every day and 78% of people watch videos every week (HubSpot). It…
Welcome to an era where ALL your visual content is advertising
Visuals, visuals, everywhere; and not a pixel being monetized! Every year, over a billion videos are uploaded online; a number that’s only expected to grow. User generated video content on the rise, and video is projected to account for 80% of all internet traffic. But to understand what that means for…
How to Hit the Ground Running With Your New Retail Venture
Running an e-boutique can be as hard as tugging a wheelbarrow in a pair of Jimmy Choos – you feel like your fashion investment is going down the drain, all because you got a little adventurous. With hundreds of fashion e-commerce businesses springing up online, finding a truly unique factor…
The Millennial Way of Living
Are you a new homeowner, a tech-savvy social media geek that loves the environment, believes in sustainable living, self-expression and leads an on-the-go yet a style conscious lifestyle? If any of these combinations sound like you, chances are that you are a Millennial. Hipvan, a Singapore-based e-commerce platform, is your one…
Decision Fatigue: Part 2 – Streamline the Shopping Experience
… And we are back! Our in-house design team has finally spoken. In the first part of this post, we discussed the problem of decision fatigue and how it impacts a typical shopper. While we touched upon the effects of having personalized recommendations on a site, we believe that optimizing…
Decision Fatigue: Part 1 – The Struggle is Real
When retail therapy becomes a retail disaster As a working 27 year old, an hour is about the most I can squeeze in for any sort of online shopping escapade. I also prefer having everything I need in one place. I need the right fit for my somewhat slender body…
What’s Your 9-9 Style?
Early morning fashion blues be like… Trying out unsatisfactory workwear options Dressing up for work can be #complicated. Where can you find that “on-the-go” work wear? Enter The Label Life’s Workwear Collection The Label Life, a lifestyle brand that sells styled trend-focused, signature pieces of fashion, accessories and home decor curated…
Amazon Go: Artificial Intelligence and the in-store experience
You could say, Amazon Go in a way, almost broke tech media’s internet this past December. The words: driverless shopping, checkout-free shopping, almost ‘shoplifting’, deep learning, computer vision and job killer AI were a few that made the rounds. Taking a step back, one does wonder why this is surprising,…