Pikachu, Prada bags and Phygitalization

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Much like the strategically-placed wine goblet on Kim K’s derriere, Pokemon Go broke the internet. No surprises on the ‘why’ though. This game is undoing what TV and typical video games did to us: it’s making us get off our asses and step outside. And the Rebecca Minkoff NYC store…
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Selfridges shopping bags in a car
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Changing Rooms in Concept Spaces

Know what changing rooms in concept stores need? More fun. There, I said it. A changing room is personal. It’s small, it’s private. It’s got mirrors. And concept spaces are meant to be nonconformist and exploratory. It’s a potent combo because we get super experimental and weird when no one…
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